The date is an important signifier of our long-standing commitment to public higher education. Improving human lives. Making a commitment to the future of Georgia and to a better world. The public phase of the comprehensive capital campaign launches in Fall ! To date, colleges, schools, units and divisions across the university have had a variety of different presentations, using different colors, fonts and approaches.
Our visual system is intended to align us across the institution to be stronger as a whole. Designed with purpose and a lot of late nights , each element of the updated logo has been thoughtfully crafted to present an ambitious face.
Refreshing our visual identity will not only create a future-facing aesthetic, but it will also create a strong, unified look and feel across the entire university for the comprehensive capital campaign.
The identity will work synergistically across every channel, building recognition and bringing us together. Athletics and academics will be aligned, creating impact and energy.
Guidelines and resources will be provided for teams across the institution. The previous logo was introduced back in the s when social media and other digital formats were not critical channels of communication and there was no need for a logo to be screen-friendly.
Months of research and development went into bringing the refreshed identity to life as we prepare for the public phase of the comprehensive capital campaign. We built on existing data, reviewed dozens of other university systems and partnered with Development, Alumni Relations and the faculty of the Lamar Dodd School of Art to begin the process.
We listened to students, faculty, staff and alumni leadership to gather feedback and make refinements. We explored a variety of options and reviewed countless variations to get it just right. Nearly people — staff, students, alumni and faculty — attended one of 25 well-publicized listening sessions and talked about their needs for a logo system and their preferences for the elements that would appear in a refreshed logo.
We are especially grateful to the faculty of the design department of the Lamar Dodd School of Art, whom we consulted several times during the project. Yes, we spoke to alumni in focus groups.
We also conducted telephone interviews with alumni leaders across the country. Yes, we met with key graphic design faculty at the Lamar Dodd School of Art for insights throughout the process. Full Color FC. Black 2CB. Red 2CR. White W. White Holding Shape The white holding shape provides a buffer between the interior shield elements and the background. Shadows Shadows behind the arch plinths imply that the arch protrudes from and is lighter than the interior shield elements. Interior Shield Elements These pieces are solid colors in all color variations except the white logo, where they are transparent.
The university seal is reserved for official documents such as diplomas, transcripts, legally binding documents and materials issued by the Office of the President. Executive Seal. Formal FS , single-line. Formal FS , double-line. Horizontal H , single-line. Horizontal H , double-line. Vertical V , single-line. Vertical FC , double-line. Web WEB , single-line. Web WEB , double-line. Web WEB logos should only be used as banners at the top of websites. Formal FS , single-line, single-line.
Formal FS , single-line, double-line. Formal FS , double-line, single-line. Formal FS , double-line, double-line. Horizontal H , single-line, single-line. Horizontal H , single-line, double-line. Horizontal H , double-line, single-line. Horizontal H , double-line, double-line. Horizontal H. Contact the logo liaisons for each college or division to request official logo sets and special configurations. Do not create your own logos, and do not alter official logos in any way.
Circular configurations of the unit logo may be used in only two circumstances: as embroidered patches on medical uniforms. Lapel Pin Embroidered Patch.
Although there is no official flag for the institution, there is a preferred flag with the academic mark. A variety of flag designs exist for athletic marks, as long as they are approved through the trademark review process. Preferred flag with academic mark Sample flag with athletic mark. When the height of the arch-shield icon is under a half-inch print or 36 pixels digital , remove the date.
The minimum height of the icon is 0. Always scale the entire logo proportionally. Do not distort. Do not alter colors. Do not switch the red and black in the logo.
Do not change the color of the white holding shape to black or any other color. Do not move any part of the logo. Do not rotate. Do not use the arch-shield icon alone. Keeping the icon and wordmark together strengthens recognizability. Do not place the logo on inaccessible backgrounds. Use a different color variation of the logo or choose a different background image. Do not substitute any alternate typography for the wordmark. Do not alter the icon-to-wordmark proportion. Avoid placing the logo on rival colors.
Do not change the colors of the interior shield elements to white. Do not remove the white holding shape, except in special circumstances.
When several entities within the university equally share affiliation with a program or event, list the entities alphabetically either underneath the university logo or on its right side. When one entity is the major sponsor, use its logo instead of the university logo. List all other affiliated entities alphabetically. Embroidery is a unique medium that requires special attention to sizing.
Small lettering can be difficult to read when embroidered. Follow these constraints when embroidering the university logo. Department-level logos can be difficult to embroider due to the small lettering involved.
Please ask the embroidery vendor for a sample stitch whenever possible. If the department name is illegible due to its size, use the affiliated top-level logo. Embroider the department name separately in Trade Gothic Bold No. Please include enough clearance space between the name and the logo.
Proportional scaling is required at all times. The shadows behind the arch plinths imply that the arch is coming forward from its background. When the arch-shield icon is embossed raised from the surface , make sure the arch itself is embossed while the interior shield elements remain level. When the icon is debossed pressed into the surface , make sure the interior shield elements are pressed in while the arch itself remans level.
The outer border of the white holding shape does not need to appear on a debossed logo. Embossed Debossed. When engraving, make sure the white holding shape is engraved, not the interior shield elements.
This also applies when using frosted glass vinyl intended to resemble engraving. To maintain a unified presence across campus, the university logo is used on vehicles. The logo proportions on these icons have been altered specifically to fit social media avatars.
These icons should not be used for any other purpose. Do not change the color, proportions or arrangement of any element in these configurations. Saving as a lower-resolution image may make the icon appear blurry on some screens.
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