You will be eaten alive if you simply assert. But your data, facts and proof should be in support of your structure, your story. The goal is not to squeeze in all the analysis you have done. Inevitably much of your analysis will not be required to make your central argument. Be equally ruthless in sorting and prioritizing what analysis is required to make your point.
When you have data that you would like to present, resist the urge to throw it into the sexiest 3D pie chart you can create. Instead, think first about how you intend to use the data and what point you are trying to make with the data. Graphs and tables excel at different things and depending on your purpose, one will be a better choice than another.
The primary benefit of a table is that it makes it easy to look up individual values. There are four uses of data for which a table is a good option:.
Business Charts , on the other hand, present the overall shape of the data. Graphs are used to display relationships among and between sets of quantitative values by giving them shape. When determining what type of graph to select, it is absolutely critical that you first consider what you are trying to say with the data. When you are in the diagnostic phase of your work, you may not know what the data has to say, so you will try a few different approaches.
But once it comes time to creating your presentation, the data on the page exists to support the message you have in your headline. You will have a very specific message you will want the data to convey.
You will have a specific relationship that you will want to represent. Graphic Designer and Academy Award-winning filmmaker.
Some people's visual processing thought routines are more word oriented, others are more visually oriented. Visual thinking is the phenomenon of thinking through visual processing - it has been described as seeing words as a series of pictures. This research has a profound impact on how we need to think about communicating our ideas. It is the principle reason although most people don't really recognize it why there has been a shift from the vertical memorandum written in word, exclusively text , to the horizontal PowerPoint presentation written in PowerPoint, containing text and visuals - modern presentations are easier to understand!
It demands of us as presentation creators to continually think about how our ideas and concepts can be represented both verbally, but also visually. Design, for many, is a challenge. Many attempt to solve this problem by hiring an agency to design a PowerPoint template for them. Or outsourcing the entire presentation design. We recommend a different approach, one rooted in investing a bit of effort and in applying a good understanding of the type of design that works best for presentations.
If you can't be bothered to spend the time to make your presentation look professional, why do you think I am going to give you the time of day? It is about credibility. Over 1, professionally designed slides.
Fully editable. Multiple color versions. The very basics of slide design are not difficult to master because, in general, less is always more. The very best presentation design eliminates the excess. It is a minimalist strategy to focus on only what matters, and to avoid distracting the reader away from the central point.
This minimalist design approach is not an aesthetic preference. It is a design strategy to support our presentation goal - the communication of our message. The design of our presentation, of each slide, should be solely focused on supporting that goal. Focus on what your point is, and the key evidence required to prove that point - design around this.
You do not need to be a graphics designer to create very effectively designed presentation slides. The presentation has been written. The work has been put in. It is time to start thinking about the act of delivering the presentation. Rehearse until you have memorized your script. We know this is boring. Try speaking the script out loud.
In our experience it is very difficult to memorize a script simply reading it to yourself. Once you have spent enough time memorizing the script you will start to feel comfortable deviating and embellishing.
This robust approach takes time and, to be honest, may only be appropriate for the most important of meetings. But it works. A fact-based approach to persuasion, and logical structure are techniques that, when applied, position you to have a very high degree of confidence in your material. The standards are high and sometimes unforgiving. By meeting them in advance, you can enter the room with a high level of confidence in your material.
Show your passion for the material. If the topic is as dull as dishwater, show passion for the elegance of your thinking and the power of your recommendations. This is killer. Play this up and occasionally reference the implications of what you are saying to this.
What follows are a set of presentation tips in the form of a step-by-step list of what you need to do to create a killer presentation. The SlideHeroes course includes an interactive checklist that allows you to keep track of each step as you progress. Have you finished your analysis, and are now embarking on the final phase of summarizing your findings? Or are you still trying to figure out the question you should be answering? Often people will turn to PowerPoint long before they have completed their thinking — try to resist this urge, use paper instead.
Once you are finally ready to write your presentation - stop. Imagine: your meeting has been cancelled, but you manage to catch your audience in the elevator on the way out of the building. You have 1 minute — what do you want to say? As soon as we start thinking in terms of a presentation, we can sometimes lose the plot. This exercise will help you capture the main thrust of what your presentation is meant to convey early on in the process.
Begin the process of writing a business presentation by reviewing our 4-step process. This process is your roadmap of what you need to do. Briefly review what you need to do at each step:. Once you have taken stock, determined where you are in your thought process, and are ready to proceed. This sounds easy.
But there are critical nuances that you need to be aware of which we will explore. A nuance to be aware of is that sometimes the true target of your presentation may not be obvious. Who are the true decision makers? Who can truly help you progress to the next step? During this step you need to take the time to identify who within your audience you are truly speaking to — who matters.
The second major step in our process is determining WHY you are presenting and your goal for the meeting. The next three tasks in our process are focused on building our Introduction and isolating the question we are answering for our Audience. The reason we are creating a presentation, is always to answer a question that is in the mind of our audience. The context is the background to the presentation.
It contains information the audience already knows. The Catalyst is the complication in the story that has resulted in the problem we are here to answer. What happened, changed or was realized that is causing us to meet today? What led us to do the analysis or work to answer your question? You need next steps. You need a call to action. This is where your own domain expertise comes in. Suffice it to say, you need to do the work, the analysis, the thinking to answer the question.
Storyboarding is a technique for writing that was first developed by Walt Disney for use in the creation of animated movies. Storyboarding is a fantastic technique for developing presentations because it allows you to work on text, visuals and structure simultaneously. I know everyone rags on PowerPoint. Pretty cool 'zoom' transition effects. Kind of hard to use, places huge emphasis on design skills. Plotly charts look great. The interface is easy to use and there is a good variety of chart types to select from.
RAW open source. Similar to Plotly, RAW produces great looking charts. There is a wide selection of chart types you can also create your own. A favorite. If you are still hungry for more here are some great books, blogs and courses!
In the course, video lessons and PowerPoint slide examples allow you to fully explore all of the many concepts discussed in this Guide. Download Now! Introduction to Business Presentations Why we wrote this guide PowerPoint presentations are given per second. The vast majority of them suck. And they are terrible. This has profound implications on the style of presentation which you should adopt.
Chapter 4: The Five Disciplines. Chapter 5: The Power of Logical Structure. Logical structure helps comprehension. But sometimes it can be difficult. How to group your ideas the right number and nature; the right level of abstraction. Inductive and deductive arguments The special role your Introduction plays in establishing context and framing the question you will ultimately answer.
Chapter 6: The Art of Storytelling. At their heart, all presentations are stories. In this chapter we explore the hows and whys of storytelling within business presentations. Chapter 7: The Science of Fact-based Persuasion.
The focus of this chapter is on the need for facts and data, and how to present them. Chapter 8: The Harmony of Design. And design is a little trickier. Chapter 9: The Drama of Performance. Chapter The Process. This chapter lays out that process for you. Chapter The Tools. We list a set of recommended tools that you can use to help create a great business presentation.
In the final chapter of the Advanced Guide to Writing McKinsey-Style Presentations we provide some thoughts on where to go for more help and how the SlideHeroes course builds on the material contained in this Advanced Guide. Who are we? In our free course trial, we offer free video lessons that teach: Our full Who, Why, What and How process for creating killer presentations How to identify the key question your presentation must focus on answering How to structure the introduction of your presentation to plant this question in the mind of your audience.
Start NOW! Chapter 1: One of the Most Valuable Business Skills you can Master The ability to write clear and impactful PowerPoint-based McKinsey presentations is, for young and mid-level professionals, one of the most valuable skills you can master. In fact, crafting successful presentations is a multi-disciplinary challenge that requires the mastery of a broad SET of distinct skills: The ability to order ideas in a logical and structured way The skill to utilize words succinctly, powerfully, accurately Numeracy, and the ability to communicate data effectively Taste - the appreciation for and ability to create aesthetically pleasing design Charisma and executive presence Only some of these 'presentation skills' are taught in schools or formally in organizations.
And to master all of them? Well, that is the challenge. Here are a few to give you a flavor:. Listen to Andrew Stanton from Pixar talk about what makes a great story:. These types of meetings and presentations: Will be more detail oriented performance to-date, operational reviews, financial reviews, project-plan updates, etc.
Consist of small groups , in a more intimate setting Are more likely to result in discussion , going off on tangents or drilling-deeper Likely have the participants holding a hard-copy of the presentation in their hand, inches from their nose Can cause similar levels of public speaking anxiety as speeches Speeches, in this context, are, shall we say… inappropriate. Learning to give a presentation is not the same as learning to create a presentation.
There are a number of factors that make the McKinsey presentation, or Consulting style of presentation, unique and powerful: Clear, logical structure : The presentation takes you step by step through an argument The logic is sound bullet proof! Fine, but does this approach work outside of consulting? If you are still in doubt as to when to use this style of business presentation, here are a few tests to apply: Is it a business situation?
Do you need to communicate information in some depth? Bcg Consultants Love Life from nitinagarwalin. Chapter 4: The Five Disciplines To create great presentations requires skills across a wide range of areas. Start Course Now! Effective structure is the first commandment of presentation creation. But what is logical structure? How do you create a presentation that has logical structure? We can do this in two ways:. The term refers to the idea of structuring lists of ideas in ways where the list is: Collectively Exhaustive collectively, the ideas in the list cover all possible components of the idea Mutually Exclusive individually, each idea in the list is distinct from each of the other ideas, there is no overlap between ideas.
The easiest way to get your head around these ideas is with an example. The following list of options for where to go for dinner is not mutually exclusive: Restaurants East of our current location Italian restaurants Restaurants with music Restaurants South of our current location There is overlap within this list.
An example of this type of argument is: John is ill If John is ill, he will be unable to attend work Therefore, John will be unable to attend work. Here is an example of an inductive argument.
Two independent witnesses claimed John committed the murder. John confessed to the crime. So, John committed the murder. Financial performance last year was fantastic, but growth has stalled in the first quarter… Begin at the beginning. Yes, it will drive growth because… The Answer to the Question is the substance of presentation and your main point.
We need to do this next The call to action is the list of next steps that you want your audience to do. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. Robert McKee Author and Screenwriter. All presentations are, at their heart, a story. Open navigation menu. Close suggestions Search Search. User Settings. Skip carousel. Carousel Previous. Carousel Next.
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